Optimizing the bike renting process at the kiosk
PBSC Solutions
4 Months
Lead UX Designer
Webby Award
Best Entertainment App
The City Bike Share Program approached us to redesign their outdoor kiosk experience to make bike rentals more accessible and efficient for urban commuters. The goal was to create an intuitive interface that would streamline the rental process while accommodating users of all technical abilities.
The challenge was to design a system that could handle complex transactions and user verification while maintaining simplicity and speed of use, especially during peak hours and varying weather conditions.
Lack of transparency in pricing and process steps, causing uncertainty and hesitation among users
Poor communication during waiting periods, leaving users unsure about system status and next steps
Inefficient screen navigation requiring users to go through unnecessary steps to complete their rental
Early wireframes exploring different navigation patterns and content organization
User flow for the synchronization and interactive features during viewing
Payment flow wireframes showing streamlined transaction process
Information architecture diagram mapping the complete rental journey
Placed critical controls at the bottom of the screen for easy thumb access, minimizing the need to shift attention away from the TV.
Designed a non-intrusive notification system that alerts users to new content without demanding immediate attention.
Implemented a dark interface to minimize light emission and reduce distraction in dimly lit viewing environments.
Our final design delivers a seamless second-screen experience that enhances rather than distracts from the primary viewing experience. The app synchronizes automatically with both live broadcasts and streaming content, providing contextually relevant information, interactive elements, and social features precisely when they're most valuable.
The app listens to the show's audio through the device's microphone and precisely synchronizes content with what's happening on screen, even accounting for commercials and pauses.
Before key moments, users can make predictions about what will happen next, earning points for correct guesses and competing with friends and the global community.
When characters appear on screen, the app displays their background, relationships, and key moments from previous episodes, helping viewers keep track of complex storylines.
Users can quickly share their reactions to key moments with a single tap, choosing from contextual emoji reactions or quick comments that don't require typing.
Home Screen
Step 1 : Select number of bikes
Step 2 : Select trip duration
Step 3 : Insert card
The Second Screen Experience app launched alongside the final season of Breaking Bad and was later adapted for The Walking Dead. The app received critical acclaim and delivered significant business value to AMC Networks.
Daily bike rentals through the new kiosk system
Average rental completion time
User satisfaction rate
18% increase in live viewership for episodes with synchronized app content
Generated additional revenue through sponsored content and in-app advertising
Collected insights on viewer preferences and behavior to inform future content decisions
Won Webby Award for Best Entertainment App and Emmy for Outstanding Creative Achievement