UX/UI Design • Web Widget

Real Estate Widget

Helping homebuyers find the best place to live

Client

Local Logic

Duration

4 Months

My Role

UX/UI Designer

Research User flows Wireframing Prototyping
Second Screen Experience App

Webby Award

Best Entertainment App

Project Overview

Our clients are brokerages who face intense competition in the real estate market. They need to find ways to stand out and differentiate their services from competitors. Through comprehensive surveys, we discovered that homebuyers increasingly demand detailed location data to make more informed decisions about their property purchases.

The challenge was to present complex location data in an intuitive and accessible way that would help brokerages provide more value to their clients while maintaining their competitive edge in the market.

Real Estate Office Environment

Original Widget

Our research involved extensive collaboration with real estate agents to understand their needs

Objectives

  • Simplify location data presentation
  • Improve user navigation experience
  • Enhance mobile usability
  • Create consistent score presentation

Initial Design Issues

  • List format caused confusion
  • Inconsistent score ordering
  • Difficult score comparison
  • Poor mobile scroll experience

Mobile Challenges

  • Conflicting scroll interactions
  • Map navigation difficulties
  • Limited screen space usage
  • Imprecise touch targets

Design Process

Research & Insights

Market Research

We analyzed the real estate market and conducted interviews with brokerages to understand their competitive challenges and homebuyer needs.

"Location data is crucial for our clients, but presenting it in a digestible way has been our biggest challenge."

— Sarah Chen, Senior Real Estate Agent

Competitive Analysis

We examined how leading real estate platforms present location data and identified opportunities for improvement.

  • Most platforms overwhelm users with raw data
  • Lack of context makes decision-making difficult
Research Process

Research & Analysis

Our team conducted extensive market research and user interviews

Key Research Findings

Market Differentiation

Brokerages need unique features to stand out in a competitive market.

Location Insights

Homebuyers demand detailed information about neighborhood characteristics.

Simplified Data

Users need organized, categorized data to avoid information overload.

The Solution

Our final design empowers homebuyers to easily understand the surroundings of any property listing on our clients' websites. By categorizing location scores and data in a digestible format, we reduce cognitive overload and enable quick discovery, leading to better user engagement and informed decision-making.

Information Architecture Of Scores

Getting Around

Getting Around

  • Walkability
  • Transit Friendly
  • Car Friendly
  • Biking Friendly
Daily Needs

Daily Needs

  • Groceries
  • Restaurants
  • Coffee Shops
  • Parks
  • Shopping
  • Bars and Clubs
Character

Character

  • Vibrancy
  • Quietness
  • Greenery
  • Historic Area

Final Mockups

Home Screen

Scores

Sync Screen

Commute Time

Full Map

Full Map

Results

36% More Leads

Users were 36% more likely to convert into leads (click on "Contact Agent") with the new design solution compared to the old version.

Conversion Comparison

Old Version
New Version
42% 78%

Contact Agent Click-through Rate

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